Safira Collection is an inclusive modest fashion brand. It started with a young female, Muslim entrepreneur. Born and raised in the Netherlands, with Moroccan roots. Despite wearing a hijab she was always inspired by fashion. Her goal was always to search for the perfect mix of modesty and fashion to her taste. Because of the struggle to find the pieces to complete her wardrobe, she felt other (Muslim) women must feel the same. She always felt passionate about making modest fashion mainstream.